Preparedness is personal, and it exists on a broad spectrum. For some people, it’s tied to a season—hurricane season in the South or wildfire season in the West. In some communities, you have folks boarding up the windows days before a storm makes landfall while others ignore evacuation warnings, figuring they can just settle into the laundry room with a box of donuts, a flashlight, and a good book.
Luckily there is a middle ground. …
“Preparedness has always been delivered through a filter of fear,” Belfi says. “And it takes on a tone of ‘You have to do this or else,'” One of her goals is to get people to see resilience through a mindfulness lens, by switching the narrative from something you have to do to something you get to do.
“Over the years, it has become clear that we needed to figure out how to empower the public to treat serious injuries prior to EMS arriving.”